The film analyzes the process of creating a brand image through clothing, using flight suit designs as an example. The study considers visual and functional aspects, in the context of two brands: Silberform and SZD Allstar .

Silberform , a representative of the automotive industry, is built on dynamism and futurism. SZD Allstar , with 70 years of experience in the glider manufacturing sector, is built on reliability and trust. The author analyzes key elements of each brand's image:

• Visual identity: logo, typography, colors, use in promotional materials.
• Product quality: reliability and precision of workmanship.
• Communication style (tone of voice): dynamic for Silberform, subdued for SZD Allstar.
• Emotions and associations: a reflection of brand values ​​and philosophy.
• Brand archetypes: identifying your target customer.

Oliwia Olkiewicz discusses the process of designing a suit for the Silberform brand. The project involved creating a motorsport-inspired suit for everyday wear. The author discusses the inspiration, design principles, color selection, materials, and construction. She presents the final product and provides photographic documentation.

Next, the video focuses on the design of a flight suit for SZD Allstar. The author presents the inspiration, target audience, design brief, and analysis of the evolution of flight clothing. She highlights the importance of interviews with glider pilots and analysis of the position in the glider for the ergonomics and functionality of the product. The project aims to create a technical suit that reflects the specialized nature of pilots' work and enhances brand identification.

The film is an in-depth case study, showing the impact of a brand's image and philosophy on the design process and the final product.